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Effectus Capital Management

Effectus · Latin: execution · Founded 2015

Conviction, executed.

An owner-managed South African investment boutique, focused on structural growth and innovation, at home and globally.

Explore our strategies Our approach
FSCA FSP 50016 Category II · Discretionary Sandton, Johannesburg

In the media

As seen on eNCA Business

7 market updates in 2026 with Michael Cartwright, Lutendo Netshikweta, Aviraag Ramdhani and Simpiwe Mayekiso.

All broadcasts →

Who we serve

For Individuals

Invest alongside our research

Access our growth and innovation strategies through EasyEquities bundles.

For Institutions

Discretionary mandates

Segregated mandates for retirement funds and institutional investors.

For Advisers

Research & fact sheets

Strategy documentation and the latest fact sheets for your clients.

The name

Effectus

/ef·fec·tus/ · Latin · noun

The act of doing, execution, performance and results.

Founded in Sandton in 2015 by a consortium of four investment professionals, Effectus is built on the principle of timely and precise execution. We look for businesses converting innovation into durable earnings growth, and hold ourselves to the same standard.

Our story and team →
Johannesburg skyline at golden hour, seen from above.

Sandton, Johannesburg · founded 2015

Rooted in Johannesburg

Founded 2015. Sandton-based. Global by design.

We research from Africa’s busiest financial district and look for structural growth wherever it is being built.

How we invest

From signal to conviction.

  1. 01

    Read the structural trends

    We start top-down: identifying the mega structural trends, the technologies, innovations and shifts in the South African and global economy that create long-term tailwinds.

  2. 02

    Find the innovators

    Then bottom-up: the companies that are best in class, with a sustainable technological advantage or innovation edge, niche disruptors in large, long-runway industries, and aggregators building self-reinforcing platforms.

  3. 03

    Execute with discipline

    Effectus means execution. Conviction is expressed through actively managed portfolios, delivered via discretionary mandates and modern investment platforms.

Strategies

Two lenses on growth.

All strategies & products →

Global

Global Growth & Innovation

Actively managed, growth and quality global equity.

View strategy & fact sheet

South Africa

SA Growth & Innovation

Actively managed, growth and quality South African equity.

View strategy & fact sheet

Insights & research

From the research desk.

The full archive →

ESG

Facebook ESG Analysis: Part 2

Social Media companies like Facebook rely on a phenomenon known as the ‘network effect’ to gain popularity and ultimately increase their profitability. How…

Transparency

Our regulatory status, stated plainly.

What we are licensed to do. You can check every line yourself on the FSCA register.

Verify FSP 50016 on the FSCA register

Opens fsca.co.za in a new tab. Search FSP number 50016.

FSP number
50016
Licence category
Category II (Discretionary FSP)
Authorised since
7 May 2019
Registration no.
2015/281719/07
Assets under management
R3.68bn, 31 August 2026
Ownership
100% Black Owned and Managed
What this permits
Managing client portfolios on a discretionary basis.
Source
FSCA FAIS register, checked .

Service · Ask Effectus

Ask us anything about how we work.

Our assistant answers from this website only, cites its sources, and hands you to a person when it should. It never gives financial advice, and it never quotes a figure we haven’t published.

General information only, not financial advice. Real people respond within two business days.

Long horizons

Let’s talk about your long-term objectives.

Get in touch